I been picking up comments on a buzz around the new Airia One running shoe that claims to be the perfect running shoe and can increase running performance. A caught it on Google Groups; Twitter and Facebook. Here is the promotional video from the company:

This is probably the most sensible analysis on it and is worth reading (if you understand it!):
The new ‘biomechanically perfect’ running shoe from Airia?
Another look at the performance claims by the Airia One running shoe; a theoretical context