Press release: The Federal Trade Commission is taking action against California-based Gravity Defyer Medical Technology Corporation and its owner Alexander Elnekaveh, filing a complaint in federal district court to permanently stop their allegedly deceptive pain-relief claims for Gravity Defyer footwear. In a complaint filed in federal district court, the FTC alleged that Elnekaveh violated a Continue reading →
I been picking up comments on a buzz around the new Airia One running shoe that claims to be the perfect running shoe and can increase running performance. A caught it on Google Groups; Twitter and Facebook. Here is the promotional video from the company: This is probably the most sensible analysis on it and Continue reading →
The trend in recent years has been towards less of a running shoes, towards more of a minimalist or barefoot running shoes. There has been a lot of online discussion about this giving the appearance that it was a widespread trend but lately, but in reality not a lot of runners were actually doing it Continue reading →
There is no such thing as the best running shoe. Every running shoe has different features. Every runner has different characteristics. The challenge in getting the best running shoe for each individual runner is to match the design features of the running shoe to the characteristics of the runner. This is not an easy task Continue reading →
There certainly has been a lot of debate over the toning shoes. The companies marketing them resorted to the common snake oil promotional tactics making claims for the products that were not supported by the scientific evidence. This has landed some of the companies in legal hot water and some ridicule. A lot of the Continue reading →